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One of Sourcebooks’s most important discoveries in the digital transformation has been the dramatic new level to which precise metadata has elevated our business results—both in discovery and in closing sales. In his presentation from the Frankfurt Book Fair, Editorial Manager Peter Lynch discusses the impact of metadata on editorial and sales. From a publishing perspective, he describes the importance of creating a metadata culture and provides a practical approach to capturing metadata in every department.  Sourcebooks Director of Sales & Marketing, Chris Bauerle, was at the Publishers launch Conference in Frankfurt last week, where he gave a presentation about book publishing workflow. The article below appeared in the Publishers Launch Conference program and highlights the innovations Sourcebooks has made in the digital workflow transformation over the past few years.
BOOK PUBLISHING WORKFLOW IN TRANSFORMATION Changes You Can Make Today to Prepare for an Age of Exploding Opportunity By Chris Bauerle, Sourcebooks The digital transformation offers opportunities for authors and books that we couldn’t have imagined five years ago: from instant digital access to an author’s work to interactive children’s books, from web-based platforms for content to highly engaging mobile apps. This new digital revolution in publishing has taken an industry that remained relatively unchanged for decades and provided it with a virtually limitless platform from which to create new products and ideas. Seeing these opportunities on the horizon, Sourcebooks’s founder and CEO Dominique Raccah began to retool our organization several years ago to capitalize on the game-changing shift, and a digital workflow was at the heart of the changes made. I’m not sure that we could have articulated “digital workflow” when we set out, but our content delivery team was tasked with automating our workflow and preparing content to be repurposed in a host of new ways. |
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