Doing Digital Business Today
Chris Bauerle, Director of Sales & Marketing at Sourcebooks, will be at the Frankfurt Book Fair Publishers Launch Conference on October 10 to speak about how Sourcebooks built an efficient, cross-company digital workflow.
In advance of his session, Chris was asked this question on the Frankfurt Book Fair blog:
Can a publisher change its whole way of doing things, continue to deliver high-quality printed books, and gain the flexibility necessary to capitalize on digital opportunities without losing its soul, and a good portion of its staff?
And here’s what he had to say:
“At first glance, my answer here was YES!, but I think there is much more to the answer than that. I would first take the opportunity to poke a little at the basis of the question. I don’t think a publisher needs to “change its whole way of doing things” at all. The basis of our business is artistic and creative. Publishers are not in the business of just printing manuscripts but of crafting an author’s work into a living expression of an idea—this through development, editing, packaging, positioning, sales, and marketing. These fundamentals stay the same, and the digital transformation allows the opportunity for us to apply our craft in order to reach new readers through a seemingly endless stream of possibilities..."
Naperville community members, local authors, and loyal patrons were surprised to learn many things at the “Celeppreciation Party” that Sourcebooks sponsored for our beloved neighborhood bookstore, Anderson’s Bookshop. For example, we all learned that just between Anderson’s and Sourcebooks, Naperville has one of the highest per capita concentrations of book industry people in the country.
But one thing no one was surprised to learn was that Naperville has the best bookseller in the country. After receiving dozens of nominations from publishers, sales representatives, and patrons, Publishers Weekly named Anderson’s its 2011 Bookstore of the year.
Anderson’s Bookshop, like Sourcebooks, is an independent business that has stood in the face of adversity and not only survived, but thrived. One of the major reasons we’ve grown together over the years is that we have similar mission statements. We profess not only a passion for books, but the desire to spread that passion and to enlighten the lives of others. In the words of Todd Stocke, V.P. and Editorial Director of Sourcebooks who officiated the event:
“…it’s about the people. The people of Anderson’s are the reason you come to the stores for recommendations, and it’s the people suggesting books for your book clubs, and it’s the people who are here when your home and school organization or your kid’s scout troop needs to put up a sign or needs support. It’s the people who bring in the big name authors, even celebrities.
And perhaps more importantly it’s the people who bring in the voices you haven’t heard of before, because that’s what makes for a vibrant community…”
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