The following article on Sourcebooks CEO Dominique Raccah ran in Bookselling This Weeky by the American Booksellers Association.
Dominique Raccah, the CEO and publisher of Sourcebooks, has created a distinctly female-driven company publishing a diverse, wide-ranging collection of books that elevate marginalized voices.
Founded in 1987 as a publisher of books for bankers, Sourcebooks went from publishing just one title that year to 385 titles in 2017. The company, which celebrated its 30th anniversary last year, has since had hundreds of books on New York Times bestseller lists, and in 2018 was identified by NPD BookScan as the 14th largest trade book publisher in North America.
“Like a lot of booksellers, I started with nothing except a dream and a passion for books. It’s hard today as an entrepreneur to run and grow a vibrant business, but it was really hard when I started, and it was particularly hard as a woman entrepreneur,” Raccah told Bookselling This Week. “That’s what made us who we are. Today, I would say we are America’s most female-forward publisher and certainly North America’s largest woman-owned publisher.” Dominique Raccah, CEO and publisher of Sourcebooks
Sourcebooks Senior Marketing Manager Valerie Pierce told Bookselling This Week that the publisher aims to connect with indie booksellers in every possible way. Said Pierce, “Our catalog in Edelweiss is marked up so booksellers can sort and discover new titles. We have a special newsletter for indie booksellers that goes out once a month called Booktipsy, where we address some of our bigger books coming out; we also have our Booktipsy Twitter account. We’re at the Winter and Children’s Institutes, we do ARC mailings, we attend almost all of the regional indie events, and we’ll be at BookExpo next week.”
Booksellers are invited to visit Booth 2039 at next week’s BookExpo in New York City to meet staff from Sourcebooks, which employs just under 150 staff members and occupies three offices, in New York; Naperville, Illinois; and Milford, Connecticut. More than 70 percent of Sourcebooks’ staff is female, as is more than 70 percent of the company’s leadership team, said Raccah.
“That female DNA is clear in what we publish, which is diverse and eclectic and, I think, really representative of what America actually is today,” said Raccah, who was named Publishers Weekly’s Person of the Year in 2016. “The Sourcebooks motto is ‘books change lives’ because, for us, it’s about books giving voice to marginalized people, including women and girls, and taking on a lot of challenging topics, particularly in places like YA.”
Sourcebooks is known for challenging the conventional, creating conversations, relentless innovation, and creating new kinds of business for its retail partners, including independent bookstores, Raccah said. Many of Sourcebooks’ titles, produced by a team led by editorial director Todd Stocke, showcase the company’s “female-forward” identity as a publisher — a progressive force; the starter of important conversations, whether about gun violence, gender fluidity, sexuality, immigration, or the value of science; and a champion of the voices fighting to be heard.
“One of the things that we are particularly proud of are the fiercely female voices that we publish,” said Raccah, citing books about forgotten women in history like The Other Einstein by Marie Benedict, which tells the story of Albert Einstein’s first wife. Sourcebooks is also the publisher of the May 2017 Indie Next List pick The Radium Girlsby Kate Moore; in August, Sourcebooks will publish the first and only biography of Democratic Senator Elizabeth Warren, Antonia Felix’s Elizabeth Warren: Her Fight, Her Work, Her Life.
Sourcebooks’ adult fiction business is comprised of Sourcebooks Casablanca, their romance line, and Sourcebooks Landmark, their literary imprint, while the company’s juvenile division is divided into different segments: Jabberwocky, their children’s imprint; Sourcebooks Fire, their YA imprint; entertaining and licensing; and the Jabberwocky nonfiction imprint.
Raccah cites This Is Where It Ends by Netherlands-based author Marieke Nijkamp, which spent 72 weeks on the New York Times bestseller list, as one of the publisher’s YA books that has sparked important conversations. Back in 2015, Sourcebooks’ marketing team reached out to teachers, school librarians, and booksellers to make ARCs directly available to teens.
“Gun violence is epidemic, and it is a place where we have to take a stand as a nation. This Is Where It Ends was the number-one YA debut of 2016 and it keeps on touching lives,” Raccah said. “It is a vital stance for teens on gun control. Today kids are doing lockdown drills but they are also demonstrating; this is a conversation we have to have.”
Another YA book Raccah said has been a major conversation-starter is This Book Is Gay by Juno Dawson, anecdotally one of the most stolen books in high school libraries. Raccah, who said the book’s advertising campaign on Instagram and Facebook received thousands of positive comments, said the hardcover version was published under the name James Dawson, and after Dawson transitioned to female, the name being printed on the paperback’s cover was changed to “Juno Dawson.”
One of the publisher’s upcoming books Raccah says exemplifies the character of Sourcebooks is the company’s first graphic novel, Illegal, by Artemis Fowl author Eoin Colfer. Out this August for middle-grade readers, Illegal is a moving portrait of the immigration experience that puts a human face on a familiar story from the news headlines. In March 2019, Sourcebooks will publish a groundbreaking book about gender, She/He/They/Me: For the Sisters, Misters, and Binary Resisters by Robyn Ryle, which Raccah calls “wildly remarkable.”
“It has a nonlinear structure, so the reader can choose his/her/their own path through the book to discover what gender means,” she said.
Some of Raccah’s other favorite recent releases include Quantum Physics for Babies and General Relativity for Babies, part of a series by Australian physicist and father of four Chris Ferrie. Raccah said Ferrie, who is also the author Goodnight Lab, a scientific parody of Goodnight Moon, will soon be adding Blockchain for Babies and Evolution for Babies to the series.
Finally, Raccah cited the publisher’s partnership with America’s Test Kitchen as some of Sourcebooks’ important work: so far, products of that relationship have included 1, 2, 3 the Farm and Me; A Is for Artichoke; and The Complete Cookbook for Young Chefs, with more to come.
Raccah told Bookselling This Week that beginning as a female entrepreneur in the 1980s, she has been “mansplained” to more than her fair share. In fact, when she was applying for a loan to start Sourcebooks, the banker insisted on speaking to her husband instead of her.
Raccah’s business advice for female entrepreneurs, including indie booksellers, who deal with this kind of treatment or who have faced business challenges is to recognize that “the place where you are weak is actually the point you will have to strengthen. The part that is the most challenging for you is the thing you will have to face in order to take on the next growth opportunity for yourself. I saw that for myself over and over and over again.”
The veracity of this advice was no clearer to Raccah than in 2001, when she mortgaged her house to publish We Interrupt This Broadcast, also packaged with CDs, which features the most famous moments of the 20th century as announced by actual news broadcasts. Though one of the Big Five publishers initially discouraged her from going forward with it, the $50 coffee table book ended up selling 800,000 copies and became the first Sourcebooks title to make the New York Timesbestseller list, said Raccah.
Raccah said she is looking forward to meeting with indie booksellers at Booth 2039 during next week’s BookExpo to discuss these and other Sourcebooks titles.
“Growing Sourcebooks has been, in many ways, growing myself, as well as learning more about how to serve authors and booksellers,” said Raccah. “To booksellers, we welcome you and we hope we can help you to be really successful. That’s our goal.”
by Liz Button, originally written for Bookselling This Week
Sourcebooks to Publish Picture Book with Ketch Secor, Grammy Award–Winning Musician & Founding Member of Old Crow Medicine Show
Sourcebooks is thrilled to announce the publication of Grammy Award–winning musician Ketch Secor’s debut picture book, Lorraine, scheduled to be released October 2, 2018.
Secor is a founding member of Old Crow Medicine Show, a Grammy Award—winning group that has been inducted as members of the Grand Ole Opry. In 2017, Old Crow Medicine Show released two critically acclaimed albums: Best of Old Crow Medicine Show (Nettwerk) and 50 Years of Blonde On Blonde (Columbia Nashville), a reimagined version of Bob Dylan's classic Blonde on Blonde album.
In writing Lorraine, Secor found inspiration from the Appalachian folktales he heard when living in eastern Tennessee during the infancy of Old Crow Medicine Show. “I’m interested in telling children’s stories using the traditional form found in folktales and incorporating all of these elements of music that both make it fun for kids and also harken to the richness of Tennessee culture,” said Secor.
Steve Geck, editorial director of children’s books at Sourcebooks, found himself drawn to the story’s deep roots in music and exploration of Americana. “Lorraine celebrates the bond a young girl shares with her grandfather through their mutual love of music. It’s sweeping, epic, and energetic,” said Geck.
The illustrator, Higgins Bond, is a nationally recognized illustrator and recipient of the 2009 Ashley Bryan Award for outstanding contribution to children’s literature. Best known for her work illustrating children’s biographies, including Martin Luther King and Thurgood Marshall, and adult books such as Alex Haley’s Roots: The Saga of An American Family, Higgins Bond was thrilled to partner with Secor. “I was excited for the opportunity to illustrate a story about a girl and her grandfather, and the love and healing power of music,” said Higgins Bond, who used her granddaughter as inspiration for the young girl, Lorraine.
“One of the things I’m most excited about this project is Higgins’s involvement and her illustrations,” said Secor. “I’m able to not only tell this Appalachian story, but also an African American story. There’s an important value to that, and writing a story from all of these voices has been inspiring to me. I’m really honored to be the one to tell it.”
“The combination of Higgins Bond’s bold, lavish illustrations and Ketch’s rollicking, rhyming story create an Americana fable reminiscent of Thunder Rose and Swamp Angel,” added Geck.
In Lorraine, Pa Paw and Lorraine spend their days celebrating life with the music of the Tennessee Hills. But when a fearsome storm rolls through, the two must rely on the power of music to get them through.
Promoting literacy, especially in his home state of Tennessee, is another important element of this project for Secor. “I live in a state that is oftentimes toward the bottom of the list in literacy and national education statistics. I hope this story can serve as a source of pride not only for the people who live in this region, but the many places that are underserved in children’s literature,” added Secor.
Secor will be on the road this spring and summer promoting Lorraine in advance of publication while on tour for Old Crow Medicine Show’s new album, Volunteer, which drops April 20. In October, Secor will go on a national event and media tour—visiting schools, bookstores, and libraries around the country.
Lorraine is available for pre-order now!
Laura Costello has been promoted to Assistant Editor for Sourcebooks Casablanca. She was previously Editorial Assistant.
As Project Editor for many Casablanca romance titles, Costello continually helps the team assimilate new processes for improved efficiency as well as creative end product. She is an expert at market research and creating large presentations and deep dives, in addition to organizing Romance Monthly Launches from start to finish.
Stephanie Graham has been promoted to Marketing Specialist at Sourcebooks. She was previously Marketing Associate.
Graham has spearheaded the coordination of 30+ trade shows a year since she joined Sourcebooks in 2015. Her continued dedication to our books and to the Indie bookseller community have helped Sourcebooks receive a record number of Indie Next Picks (15 picks in 2017!) and maintain significant engagement with booksellers through our Book Tipsy newsletter, and the Book Tipsy Twitter account.
Sourcebooks is thrilled to introduce a new line of growth mindset books for children and parents! The Adventures of Everyday Geniuses are a series of positive, humorous stories designed to demonstrate varying forms of learning, creativity and intelligence. Each book introduces readers to a specific learning style or learning difference, while offering realistic examples of triumph over difficulty.
Barbara began writing the books because of a personal need with her child’s learning disability/diagnosis. She couldn’t find good resources for her daughter (or for herself, as a parent), and so she put together mock-ups of books tackling topics like attention, distraction, creativity, perfection, dyslexia, and independence.
From Barbara: “The information to absorb to help a child is overwhelming. By the time you understand it all, the kid is 26.” These books are meant to help kids but also to reach the parents by showing them the child's experiences through their eyes. She calls it a “trickle up” instead of a trickle down.
Complete with a fresh repackage and newly created back matter, the first six books in the series will be released May 1.
For more information, please check out the Publishers Weekly Children's Bookshelf story, "Little Pickle Gives New Life to Series for Learning Challenged Kids."
MJ Johnston has been promoted to Assistant Editor of Sourcebooks and Sourcebooks Landmark. She was previously Editorial Assistant.
In her new role, Johnston will continue to handle the administrative needs of the editorial department while taking on additional responsibility in acquisitions, development of manuscripts, and author management. She will continue developing a new strategy for our baby names program and join the mystery team as an editorial resource to assist with list planning and strategy.
Allison Sundstrom has been promoted to Senior Designer at Sourcebooks.
Sundstrom was initially hired as a Designer to take on full cover production in the Casablanca romance imprint, and has made great strides in streamlining processes and design, all while providing fresh and dynamic back cover designs. This year, on top of managing all romance production, she has also taken on a larger role in Jabberwocky, including executing the full cover and internal design for Love is Love! and completely rebranding Little Pickle’s What Does it Mean to Be… series.
Sara Hartman-Seeskin has been promoted to Senior Sales Manager – Rights and Exports at Sourcebooks. She was previously Rights and Exports Manager.
Hartman-Seeskin has a solid track record of significantly expanding our rights program – developing a strong and consistent audio channel, growing international rights, and opening the door to new rights relationships – that resulted in 68% growth in the UK and 176% growth in the rest of the world in 2017.
Jillian Rahn has been promoted to Associate Art Director at Sourcebooks. She was previously Senior Production Designer.
Rahn’s design efforts have been recognized by the industry in the various PubWest awards Sourcebooks has won for titles she has designed. Rahn’s versatility enables her to revamp existing internals that we acquire or create an entirely new design for content that has never before been published by Sourcebooks. Examples of her recent work include She Caused a Riot and the upcoming Power of Protest.
James Hegberg has been promoted to Senior Online Marketing Manager at Sourcebooks. He was previously Online Marketing Manager.
Hegberg has been a driving force in the performance of paid search, paid social and affiliate programs since he joined the company two years ago. His work to build out Paid Search programs across all three ecommerce brands has led to several revenue and efficiency gains in both Google and Bing.
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