Sourcebooks, a leading independent book publisher, has appointed Moxie & Company as brand licensing agency, extending Sourcebooks brands into new categories with a fully integrated licensing program beginning 2018.
In October, Sourcebooks signed The Gotham Group as its exclusive representative for all film and television projects. In appointing Moxie & Co., Sourcebooks is now poised to take its successful global book properties into new product categories, including branded merchandise, digital and mobile media, and exclusive direct to retail partnerships.
“We are passionate about helping our authors reach consumers in new ways,” said Dominique Raccah, CEO and publisher of Sourcebooks. “Through licensing, we are creating a complete 360 view, giving the customer new ways to experience our biggest brands through innovative products and partnerships. Moxie’s decades of licensing and branding experience will help us extend the reach of our authors, and I am incredibly excited to be working with them.”
Moxie & Company will seek new opportunities for several Sourcebooks product lines, including Baby University™, a bestselling children’s book series that includes Quantum Physics for Babies, Rocket Science for Babies, ABCs of Science, and Goodnight Lab, among others.
Moxie will also seek branded merchandise licensing for beloved children’s book author Marianne Richmond, and the New York Times and USA Today bestselling How to Catch… children’s book series by Adam Wallace (How to Catch a Leprechaun, How to Catch an Elf, and How to Catch a Monster).
“We are so thrilled to be working with Sourcebooks and their delightful, innovative brands to expand the success of the books into fun, unique products and promotions,” said Laura Becker, cofounder and partner of Moxie & Company. “Plus, an added benefit is we are learning a lot from the Baby University books…never too old!”
About Moxie & Company
Moxie & Company. is a full-service global brand management and licensing agency. Headquartered in Westport CT, Moxie represents a diverse portfolio of corporate trademark, publishing and design-based brands including The MTA (The New York City Subway), Nancy Drew & The Hardy Boys, The Pout Pout Fish, Molly Hatch, Hello! Lucky and Magnolia Bakery, to name a few. Moxie develops and manages strategic licensing programs across a wide array of product categories at all levels of retail around the globe. For more information, visit www.moxieco.com.
Sourcebooks is a thriving entrepreneurial company that brings extraordinary authors to readers in the most dynamic, data-driven ways. We create books that transcend categories and defy odds and have been honored with hundreds of national bestsellers and awards. We are home to enthusiastic, bookloving employees who are dedicated to connecting books to readers in new and innovative ways. Story by story, book by book, we have touched over 100 million lives. Join us as we change 100 million more.
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