For the last 18 months we've been working on developing a digital roadmap for The Fiske Guide to Colleges, which is the #1 bestselling college guide in the country.
It's been interesting on two fronts.
The first is the actual roadmap, determining what the digital products should be. What would enhance the experience? What would provide further support for parents, students and educators going through the college search process?
The second is about watching ourselves going through the process. What is the role of a traditional book publisher in this kind of development? When do we stop being a traditional book publisher? And that's interesting because it's all new ground. There aren't good models here. It's a new world for us all.
So today we get to introduce the first part of that roadmap, The Fiske Interactive College Guide iPad app, now live on the App Store!
We've also put a quick video together to showcase some of the functionality. I urge you to check it out (I admit being in love with this video):
To put the app in further context, read what Jacques Steinberg, the Education Editor of the New York Times, has to say. He just wrote about Fiske Interactive in The Choice: http://thechoice.blogs.nytimes.com/2011/02/11/fiske/
There's a lot more to say about Fiske Interactive. And the marketing for all of this development is extensive. But today I just wanted to share this app that (I think) takes a step forward in reference publishing.
Let me know what you think,