Sourcebooks CEO and publisher, Dominique Raccah, and Senior Acquisitions Editor, Deb Werksman, are featured in a romance column in this week's Publishers Weekly (on newsstands today) discussing paranormal romance and the future of romance trends! Their comments are in bold in the article below, which can also be found at this link: P Is for Paranormal--Still.
P Is for Paranormal--Still
Everybody knows they're hotter than hot, but why is that?
By Lucinda Dyer
May 24, 2010
There's no new way to say it, except possibly en francais, the language of love. Paranormal is le dernier cri in the romance category-its hold on readers and publishers alike defies any logic or explanation. In its first year it was a phase, then it became a definite trend. Now, it's a sea change, with no evidence that the tide's waning. So, sure, everybody agrees about the Pword, but what, exactly, is its appeal- why is this romance genre so, er, bloody popular?
As Deb Werksman, Sourcebooks senior acquisitions editor, puts it, "Humans have their limits-the sweet guy we go home to at night is maybe going a little bald and getting a little paunchy and certainly doesn't have fangs, feathers, or fur. We can escape into a hot paranormal romance story where heroes have remarkable sexual powers and then project them onto our own all too human sweethearts."