Moderated by Simon Lipskar, Dominique Raccah joined the AAR panel “Are e-books Good for Authors,” where they weighed in on the pros and cons of digital book formats.
Dominique Raccah and Sourcebooks were profiled in an article published in today's Naperville Sun entitled "Sourcebooks CEO ready for future of books." This story is the first in an occasional series about the men and women at the top of Naperville business.
"The subject of the digital transformation of books is something we have been engrossed in and find the work very compelling," she said. "We've wanted to be aggressive about the digital era and were the sixth publisher of over 20,000 in the nation to sign on with Apple allowing access downloads of our titles on the iPad. The digital era will be a very important one for publishing."
Sourcebooks CEO Dominique Raccah was featured in a recent Shelf Awareness article - BEA: Mobile Apps: A Publisher Roadmap.
"Sourcebooks' Dominique Raccah provided the most practical information for bookstores, publishers and writers who are contemplating creating an app. She began by citing Steve Jobs's new characterization of Apple as "a mobile device company," upon the release of the iPad. Like Cairns, Raccah evoked Mary Meeker's findings and posited that consumers are now driven by "connectivity expectation." Raccah asked, "With customers who expect to be connected 'anytime, anywhere, by any device, with any format,' how do we meet that expectation?" Mobile is ideal, Raccah suggested, because it's "personal, permanently carried, always on, with a built-in payment channel, and available at the point of creative impulse."
For those who are contemplating creating an app, Raccah suggested thinking through these elements:
Raccah then discussed the importance of "Wire Frames," the blueprint for developers like Koppel at ScrollMotion. "Josh defines the screens, and if it's not right, either it doesn't work, or it's not functioning," Raccah said. "But there's good news for publishers... we can fix it!" She gave a range of examples from Sourcebooks, such as Gruber's Shortest SAT iPhone app; iDracula, a retelling of Dracula through text messages and a Web site; and an iPhone app that's coming out three weeks before the book's release that will offer 30% of the content free (consumers will have to purchase the book or app to see how it ends)."
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