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Power Sales Words

ISBN: 9781402206504

By: Vicky Oliver

Published: 05/01/2006

A hands-on guide to writing copy that sells.

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Description

In today's fast-paced market, copywriters have approximately three seconds to grab--and keep--a reader's attention. Power Sales Words is the only reference you need help write attention-grabbing and powerful headlines. Whether you're an advertising copywriter, an account executive, marketing director, editor, publicist, salesperson, job hunter or entrepreneur, Power Sales Words will help you hook your target immediately. Power Sales Words includes: -- How-to advice on writing copy -- Hundreds of lists of essential sales words -- Dozens of attention-grabbing headlines -- Questions that get your target's attention Packed full of synonyms guaranteed to solve any word problem and creative phrases that will make an impact, Power Sales Words is a must-have shelf reference for all writers.

About the Author

Vicky Oliver

Vicky Oliver is an award-winning copywriter with several years of experience at brand name, top tier advertising agencies in Manhattan. Ms. Oliver’s numerous articles have appeared in the New York Times “Job Market” section, Adweek magazine, and on Crain’s New York Business website. She lives in New York City.

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Table of Contents

Acknowledgments

The 12 Laws of Writing Compelling Copy
How to Use This Book
The Fear Factor (Or Copywriting 101 for Anyone Who Has to Write Almost Anything)

Section I: Keep It Simple
Section II: Make It Provocative
Section III: Nix the Bells and Whistles
Section IV: Closing Arguments
Section V: Choose Your Words Wisely
Section VI: Product Attributes
Section VII: Conclusion: Edit, Edit, Revise, and Tweak
Section VIII: How I Wrote the Appendix

Appendix A: Synonym Finder
Appendix B: Polar Opposites
Appendix C:
One List My Seventh Grade English Teacher Asked Me to Include
Appendix D: Three Essays for Writers
About the Author

Specs

Format: Paperback

Dimensions
Length: 7 in
Width: 7 in
Weight: 12.00 oz
Page Count: 280 pages

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