Little Red Book of China Business

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The Secret to Business Success in China

As the Chinese market continues to open up in the West, the opportunities for you and your business are endless. But so are the opportunities for making the wrong move, saying the wrong thing and unknowingly jeopardizing your success in this market. In order to succeed in China, you need to understand China and her people.

The Little Red Book of China Business provides a unique approach to understanding the Chinese business culture by unlocking an essential key: The current generation of Chinese businesspeople grew up with the lessons and teaching of Mao's Little Red Book, and these lessons guide their action in business and culture. If you don't understand Mao and the Little Red Book, you don't understand China business.

Sheila Melvin walks you through the key lessons of the Little Red Book, unlocking incredible business and strategy secrets along the way. Discover such strategies as:

Value History
Make Foreign Things Serve China
Master What You Do Not Know

...And much more.

The Little Red Book of China Business will show any businessperson or organization how to bridge the gap to a successful working relationship.

About the Author

Sheila Melvin spent seven years at the United States-China Business Council, advising American businesspeople on the politics, economics and practicalities of doing business in China. During her years in China, she contributed regularly to the China Business Review and the Council's members-only newsletter, China Market Intelligence. She splits her time between Palo Alto, California, and Beijing.

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Table of Contents
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Acknowledgments -
Introduction: Mao’s Continuing Relevance -
The Structure of This Book

Chapter One:
Value History
Integration and Humiliation
Standing Up—and Struggling—Under Chairman Mao
A Crystallization of Collective Wisdom

Chapter Two:
The Unity of Opposites
A Difficult Balancing Act
A Tradition of Contradiction
A Crystallization of Collective Wisdom

Chapter Three:
Make Foreign Things Serve China
Blame History
Developing Chinese Things
Success Breeds Ambivalence
A Crystallization of Collective Wisdom

Chapter Four:
Master What You Do Not Know
Mastering China
You Must Investigate!
Inquire into Everything