Robert Grede, BA, MBA, is a graduate of DePauw University and The Emory University School of Business. After 12 years in the advertising industry, working with premier marketers like McDonald's, Procter & Gamble, and Union Carbide, he founded The Grede Company, consultants in business planning and strategic growth. Clients range from start-up operations to Fortune 500 firms. Grede has been on the faculty at the University of Wisconsin-Milwaukee, Carroll College, and Marquette University, a syndicated columnist and frequent contributor to magazines, and has authored the best selling Naked Marketing – The Bare Essentials [Prentice-Hall] and The 5 Kick-Ass Strategies (Every Business Needs) [SourceBooks]. A familiar face on television and radio talk shows, Mr. Grede speaks on the subject of marketing and business strategy at universities, civic organizations, and corporate venues. www.TheGredeCompany.com
Do you use myspace, facebook, twitter, or other social networking sites? If so, how do we find you on those sites?
Robert Grede on FaceBook RobertGrede on Twitter Robert Grede on LinkedIn
What books are you currently reading?
Deep Blue Good-Bye by John D. MacDonald How to Really Use LinkedIn by Jan Vermeiren The Forever War by Dexter Filkins
What are your favorite books?
Blue Highways by William Least Heat Moon Grapes of Wrath by John Steinbeck Sand County Almanac by Aldo Leopold
What books would you recommend to your readers?
Any of the above, plus:
The Long Ships" by Frans Bengtsson
The Forever War by Dexter Filkins
Anything by Robert B. Parker
Any message to your readers?
Happiness requires three things:
1. The right career
2. The right geography
3. The right partner with which to share the other two
What is your book about? Please provide a description.
5 Kick-Ass Strategies (Every Business Needs) reveals the five strategies used for growth. There are five (and only five) ways to grow any business. This book explains how to use them to maximize sales for the least amount of time, effort, and money.
How long have you been at work on this book?
Ideas gathered over 20+ years in business coupled with academic knowledge acquired while teaching, then set to paper over a period of 12 months.
How did the idea originate?
I needed a way to express new concepts I had used successfully in the classroom but had not clearly conveyed to clients and potential clients.
Did the book entail any unusual writing habits or places?
Much of it written in my office, but edited over coffee at a local eatery