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World, Inc.
by: Bruce Piasecki
How the Growing Power of Business Is Revolutionizing Profits, People and the Future of Both

“In World Inc., Bruce Piasecki fuses the domains of product knowledge and social vision by putting forth the revolutionary business truth that will increasingly govern free enterprise in the coming decades: a well-made product embodies key social values.”
Patricia Aburdene, author, Megatrends 2010

Buy the book now!

About the Author

Dr. Bruce Piasecki is the President and Founder of the American Hazard Control Group, a general management and leadership training firm specializing in corporate governance, risk reduction, financial risk and social strategy, product and growth positioning, including energy and environmental matters. The AHC Group applies World Inc. principles thru its leadership benchmarking, a 17-year old Corporate Affiliates workshop series. See www.ahcgroup.com.
He started the American Hazard Control Group in 1981, which now works globally.

Dr. Piasecki is the author of five prior seminal books on business strategy, valuation, and corporate change, including the Nature Society's 1990 book of the year, In Search of Environmental Excellence: Moving Beyond Blame. A fifth edition of In Search is scheduled to appear in 2007. His other books include:

  • Environmental Management & Business Strategy: Leadership Skills for the 21st Century (1998)
  • Corporate Environmental Strategy: The Avalanche of Change Since Bhopal (1995)
  • America’s Future in Toxic Waste Management (1988) and
  • Beyond Dumping (1984).

His articles have appeared in the Los Angeles Times, Baltimore Sun, Technology Review, and the Christian Science Monitor, among many others.

Since 1990, Dr. Piasecki and his staff at the AHC Group have run hundreds of workshops for dozens of multinational corporate affiliates. AHC publishes the journal Corporate Strategy Today and manages www.ahcgroup.com one of the most-visited sources of environmental management content.

About the book

According to traditional thinking, the worlds of Corporate Capitalism and Social Advocacy were meant to collide—at times violently—as the fundamental interests of both seemed irreconcilably opposed. But today, even now, a movement is emerging in the corporate world that gives members of both sides credible ground to have an optimistic view of their common future.

We now know that the world is flat, but the emerging evolution of corporate business will give society good reason to look forward to World Inc.

Consider these facts:

  • 51 of the 100 largest economies in the world are corporations
  • 40 percent of global commerce takes place between corporations
  • Each of the six largest multinational corporations have annual sales revenues larger than the gross domestic products of all but 21 nation-states

World Inc. is a groundbreaking new book by Dr. Bruce Piasecki, one of the top energy and environmental consultants to leading Fortune 500 companies such as Toyota, BP, Chevron, LP, Suncor Energy, DuPont, and Dow Chemical. In World Inc, Dr. Piasecki shows how products designed with financial, social, and environmental values will not only make the world a better place, but substantially increase profit as well. Conversely, products that do not will no longer be rewarded, but be defeated in the marketplace.

Using examples from over 2 decades of cutting edge work with corporate leaders, Dr. Piasecki describes the rise of “Social Response Capitalism” and how it is becoming the powerful new benchmark by which corporations will be judged, not only in public image, but in profitability and market share.

World Inc. gives readers new insights including:

  • What is the S-Factor, and how does it affect Business and non-business entities alike?
  • How will the new trinity of financial, social, and environmental value reinvent capitalism?
  • How the traditional price-based competition is quickly becoming out-dated
  • Why is social branding the next major business opportunity?
  • And more…

World Inc. is an articulate informed glimpse into this near future. Those who embrace and excel at Social Response will be the next generation of business success stories. Those who do not,--do so at their own peril.

Learn more by visiting: WorldIncBook.com

 

World Inc.: How the Growing Power of Business Is Revolutionizing Profits, People and the Future of Both
ISBN:
1-4022-0871-5
  978-1-4022-0871-3
Price:
$24.95 U.S.
$32.50 CAN
Hardcover:
304 pages
On Sale Now

Advanced Praise for World Inc.

"This book should be read by all consumers and corporate managers who care about the future of this planet. This very readable book points towards practical and pragmatic solutions to designing and manufacturing products that enhance our twenty-first century lifestyles without depleting earth's finite resources."
Frank Boren, former President of the Nature Conservancy, Member of the ARCO Board of Directors, and Founder of Sustainable Conservation.

"If ever there were a time in the corporate governance and environmental arenas where the insights of the activist could provide value-added to the corporate businessman today is that time. Piasecki lays out near term solutions to current relevant issues that will help ensure your business's long term market success.
"The pragmatic view Bruce Piasecki conveys on implementing change processes here build on his successful 1990 book In Search of Environmental Excellence: Moving Beyond Blame.
"By addressing consumer products and services through case studies and the end user's viewpoint Bruce Piasecki clearly demonstrates how today's informed consumers are demanding more than merely high quality and low cost - they have a larger sense of value. By adopting his thesis on social response product development insightful and entrepreneurial businesses will be able change their corporations to better serve their customers and capture additional value.
"A must-read for those interested in moving to the top, or staying there, in their industry sectors over the next five years."—Steve Wolff, President of Power Production, Dayton Power & Light

"Leadership in the corporate world involves many aspects, as described by the author; however, anticipation of change, willingness to invest based upon a look beyond the horizon and a commitment to the long term health of the planet is the centerpiece of this book.
"Dr. Piasecki has chosen to analyze the thought processes of the leaders of very successful enterprises and concludes that alertness to the need for change and societal concerns are the key drivers in their successes. As the author concludes, 'those that do not address these drivers will be consumed or cease to exist.'"— Kenneth R. Dickerson, Retired Senior Vice President, ARCO

"Dr Bruce Piasecki's most recent book, World Inc., presents a rare but important vision into our future world-a robust world where 'buy and sell' decisions are made not only on the basis of price, quality and availability but also on the basis of environmental, social and economic criteria that occur across the value chain of products and services.
"Those in Corporate America who are early movers in integrating these essential concepts launching superior products and services will be rewarded in the global marketplace. Dr. Piasecki has focused on the leaders of two companies (HP and Toyota) to show how these early movers are developing sustainability strategies that are already showing early signs of success.
"The author also makes the contrasting point that those companies who are slow to move or don't move at all into these sustainability strategies risk the potential of being added to the growing scrap heap of companies who have failed to heed past visions of change in a timely manner."
Bill Sugar, Former Senior Director, Anheuser-Busch Corporation

"The guiding value of what Piasecki terms 'senile' capitalism was profit maximization through raw competition. That was surely the dominant operating principle of business in the late 19th and early 20th centuries. More recently, it spawned a wave of contempt for government and a profound suspicion of regulation. But I think that 'socially responsive' capitalism requires a much more nuanced balance between competition and cooperation."—Ross Gelbspan, Climate Change Expert, Editor, and Author of the Pulitzer-Prize Winning Book The Heat Is On

"By linking environmental and social performance to product differentiation at major companies such as Toyota and HP, Bruce Piasecki has illuminated an important source of competitive advantage and stock value in the 21st century. Told in a colorful and engaging style, this book is a shaper of things to come. Executives who want their companies to achieve industry leadership in the coming 60 months would do well to read it!"
Dr. Chris Laszlo, Founding Partner, Sustainable Value Partners, author of The Sustainable Company

"A powerful book to document and support social responsibility and environmental awareness among successful leading 21st century businesses. Well documented with case studies from Toyota, Hewlett-Packard and other familiar companies in this very well written and interesting book. Important reading for all forward-looking executives and managers."
Jessica Fullmer, CEO/Founder, Sustainable Business Institute

"World Inc. opens the window on the coming of age of business social responsibility and reveals the forces at work requiring business leaders to anticipate the near future and what this will mean for the consumer and society.
"Piasecki thoughtfully reveals why Toyota's break through and efficient hybrid auto, the Prius, is the vanguard of a product development trend that adds social response to the traditional drivers of price and performance."
Paul M. Bray, Esq., is President of P.M. Bray LLC
Paul's company offers services in areas of environmental, planning law, and bill drafting. Bray has extensive experience with the New York State Legislature.

"Bruce Piasecki's latest book, World Inc., is the unfolding story of the design revolution where the mind is designing away the past mistakes of the First Industrial Revolution. The implications of the design revolution will unleash a more perfect form of capitalism, making products not for people but about people." —Chandler Van Voorhis, Co-host of GreenWave Radio
GreenWave Radio is a nationally syndicated radio talk show heard on Business Talk Radio Network. In 2002, Chandler was the recipient of the nation's top conservation award, the ChevronTexaco Conservation Award.