An interesting article on digital transformation asking the question "As tablet computers surge, will video be publishing's next big hit?" was posted today on publishersweekly.com. As a pioneer in successful commercial multimedia publishing, Sourcebooks publisher Dominique Raccah is quoted:
Sourcebooks publisher Dominique Raccah, no stranger to the potential of multimedia, speaks of "a new era of creative partnership," and says 2011 may be the year in which some publishers begin to look and act "a lot more like film directors" for some types of books than the stereotypical fustian, tweedy book person. In college prep titles, a leading vertical for Sourcebooks, Raccah points to new videos produced for the electronic editions of Harlan Cohen's The Naked Roommate and Gary Gruber's SAT 2400—works that are available for sale as videos, in addition to using the videos to sell the books. The term "reader," as a result, Raccah suggests, is almost insufficient at Sourcebooks, which has sold more than five million "media-embedded" units (remember the book-and-CD combos from the 1990s, We Interrupt This Broadcast and And The Crowd Goes Wild?). Rather, Raccah speaks of her "constituents" and "stakeholders" in the marketplace, and stresses that for many titles, publishers should consider electronic editions more a "type of production" than just a publication.
Read the full article at: