At BEA, a group of ABA booksellers got together with National Sales Manager Heidi Weiland of Sourcebooks to talk about creating amazing store events. These expert booksellers provided insight into creating great events around authors, themes, holidays, or other special occasions targeting young readers.
Panelists Becky Anderson (Anderson’s Bookshop), Cynthia Compton (4 Kids Books and Toys), Meghan Dietsche Goel (BookPeople), and Valerie Koehler (Blue Willow Bookshop) have been running children’s events for years and shared the benefit of their knowledge with the bookseller audience:
Ultimately, there are no silver bullets to creating a great event, but lots of local connections really help. Events are a lot of work, but as you continue to create amazing experiences for your customers, you will see your reputation, your knowledge, and the success of your events continue to grow.
Publishers Weekly also did a great writeup of the panel, which you can check out here.