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Sourcebooks NEXT.

Sourcebooks Next Blog

We’re at a historic point in the transformation the book.

Ebooks, reading devices, retailers and e-tailers, software and apps, and all the cool things we haven’t even imagined yet are changing the face of reading, entertainment and learning. Sourcebooks Next is our blog looking not from the perspective of pundit or prognosticator, but from the perspective of a publisher deeply engaged in the workings of the transformation. Please feel free to join us.

Tuesday, May 17, 2016

At BEA, a group of ABA booksellers got together with National Sales Manager Heidi Weiland of Sourcebooks to talk about creating amazing store events. These expert booksellers provided insight into creating great events around authors, themes, holidays, or other special occasions targeting young readers.

Best Bets for Childrens Events Panelists

Panelists Becky Anderson (Anderson’s Bookshop), Cynthia Compton (4 Kids Books and Toys), Meghan Dietsche Goel (BookPeople), and Valerie Koehler (Blue Willow Bookshop) have been running children’s events for years and shared the benefit of their knowledge with the bookseller audience:

  • The stores that have many successful events today started out with no success stories and had to build up their event program. It can take years, but you have to keep doing the work.
  • Local connections are key with PTA and PTO organizations, service groups, mom’s groups, or whatever is in your community. The key is to connect with these organizations and partner with them to create all types of successful events.
  • Working with local authors is crucial. This can be done through launch parties, school events, and community outreach and can grow to a national presence for the author. The local indie bookseller can then provide books for those events.
  • All bookstores start from a place of fear that they will do everything right for an event but no one will show up. Everyone has had this experience—you just have to keep moving forward.

Ultimately, there are no silver bullets to creating a great event, but lots of local connections really help. Events are a lot of work, but as you continue to create amazing experiences for your customers, you will see your reputation, your knowledge, and the success of your events continue to grow.

 Publishers Weekly also did a great writeup of the panel, which you can check out here.

Wednesday, April 20, 2016

The romance community is often stigmatized, and with the RT Booklovers Convention in Las Vegas last week, we took the opportunity to launch the #ireadromance social media campaign, which highlights all of the wonderful reasons why people read romance. A Twitter follower of ours may have said it best: 

 Tweet from @KetoBrat: These are awesome

The conference is organized by RT Book Reviews and this year more than 2,500 attendees—composed of readers, bloggers, librarians, booksellers, and published/aspiring romance, YA, and fiction authors—gathered at the Rio All-Suite Las Vegas Hotel & Casino to celebrate all things romance!

We armed our authors with dry-erase boards and #ireadromance buttons and asked them to connect with readers and fellow authors. We wanted them to ask attendees to share just one of the reasons why they love reading romance. What we received was a wonderful mix of powerful pictures that showcase all of the diverse reasons why people love to read romance novels.

Enjoy these photos, check out more on Twitter @SourcebooksCasa, and tell us why you read romance on social media by using the hashtag #ireadromance. 

 ireadromance collage

Friday, April 15, 2016

 

More than one hundred friends, loved ones, and neighbors celebrated the release of Cards for Brianna: A Mom’s Messages of Living, Laughing, and Loving as Time Is Running Out at A Room of One’s Own in Madison, Wisconsin.

Jeff and Brianna at A Room Of Ones Own with Brianna's purple cake

(Jeff and Brianna McManamy)

Heather McManamy, a Wisconsin mom diagnosed with terminal breast cancer, wrote the book for her young daughter as an extension of the dozens of greeting cards she had written for all of the future milestones and moments she would miss. Heather died on December 15, 2015 just one day after she turned in the manuscript. Heather’s story resonated with many people. When her husband, Jeff, posted this on her Facebook page in December 2015, over 100,000 people reacted to it, sharing their own love, tears, and support.

Jeff and their daughter, Brianna, signed copies of the book for everyone who came out to remember Heather with laughs, tears, and hugs.

Brianna signing books at A Room of Ones Own

In a post on Heather’s Facebook page, Jeff wrote:

I post about it in the hopes that it touches more lives and maybe even changes a couple along the way

“I have been asked a lot this week what this book means to me and should mean to others. I finally realized today exactly what this book is. It's a guide that Heather left us. A guide to teach us how to live more, laugh harder and love without boundaries, even when faced with the harshest realities. I don't post about Cards for Brianna to sell more books, I post about it in hopes that it touches more lives and maybe even changes a couple along the way.”

NBC15-TV, WISC-TV and WKOW-TV all covered the event, as everyone who attended enjoyed a giant cake with lots of purple frosting—Brianna’s favorite!

Brianna and dad Jeff with co-author William Croyle and editor Anna Michels

(Editor Anna Michels, Jeff McManamy, coauthor William Croyle, and Brianna McManamy)

Heather’s coauthor, William Croyle, attended the signing and said of his experience in working with Heather in the last week of her life:

“I think Heather initially saw Cards for Brianna as simply something fun to do, but the more we got into it, the more she was able to understand what an awesome impact it could have on the world. Everything glorious about her—the love, energy, compassion, honesty, resiliency, humor, humbleness—shines through this book.”

Heather shared her enthusiasm about the book on Facebook in December. ”Seriously, thank you to everyone who convinced me that this was one of those YOLO! opportunities I simply had to go for. The timing couldn’t have been crazier, but talk about an amazing alignment of the stars to have something so positive and fun to focus on.”

A portion of the proceeds from print book sales of Cards for Brianna in the first month of publication will benefit METAvivor, a non-profit, volunteer-run organization that funds research for metastatic cancer.

Jeff talks with guests and Brianna signs books and sips milk

A crowd of friends and family fill the bookstore for the event

 

Tuesday, April 12, 2016

 

Back in July, we launched a really exciting joint program with Wattpad, the world’s largest community of readers and writers. The program, ‘submit2sourcebooks’, was inspired by some of the terrific authors that we publish who came from the Wattpad platform like Natasha Preston (natashapreston), Ali Novak (fallzswimmer), Estelle Maskame (EstelleMaskame), and Kara Terzis (Kara_writes).

The Cellar by Natasha Preston from Wattpad Heartbreakers by Ali Novak from Wattpad Did I Mention I Love You by Estelle Maskame from Wattpad Frayed by Kara Terzis from Wattpad

The idea is to give aspiring authors another way to connect with us, beyond the traditional submissions process. Now, a writer can just add the tag submit2sourcebooks to their story on Wattpad and our editors will take a look. It lets writers circumvent the usual process of query letters, and also lets us see how readers are responding to and interacting with the story. We get a sneak peek at how readers will respond to a story, which is really useful data.

And now we are excited to share that we’ve acquired our first romance project through Wattpad! It’s a light paranormal romance series titled the Undead Dating Service, by Juliet Lyons (julietlyons). It’s described as “Bridget Jones’s Diary…with vampires, a fresh concept, a touch of suspense, and a whole lot of snark.” We can’t wait to bring it to readers! 

This is just one of the many projects we hope to acquire through the ongoing partnership. The Undead Dating Service series will begin releasing in spring 2017. Head over to Wattpad and search submit2sourcebooks to check out some other fantastic submissions! We can’t wait to hear what you think! 

 

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