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Agile Publishing Model.

Futurist David Houle

Welcome to the future!  The future of humanity and the future of publishing.

I am very excited about my new book Entering the Shift Age and the new model of publishing Sourcebooks has created, the Agile Publishing Model (APM). The APM is an innovative platform that allows authors to make their content available faster and in a more flexible format. For example, to suit your needs and interests as readers, Sourcebooks offers a variety of ways to purchase the content of Entering the Shift Age, either in individual parts (“mini eBooks”) or as a whole. (Check out “How to Purchase: The Agile Way”.) You can learn more about the APM by watching the video below.

This is part of the future of publishing. Now let’s turn toward our own future, the future of humanity.

We now live in the Shift Age, a time of transformation that will be regarded by future historians as one of the most significant periods in human history. The Shift Age is one of those inflection points or times when much of humanity will change how we live, how we think, how we interact with each other and what we do.


 

Importantly, by its very nature as an intangible, IP development lends itself to a distributed model of development.  We expect that this will empower individuals and crowd based groups on a global basis to develop their own IP assets as a product in itself for sale or license on the emerging global market platforms.  Think of combining Apple’s app store with the New York Stock Exchange. Exciting times ahead!”

I agree with Jim that we have entered the golden age of Intellectual Property. The Shift Age will be looked back upon as the time when IP came into its own.

Forecasts for the future of IP in the Shift Age:

The Future of Intellectual Property in the Shift Age and 21st Century

  • IP will be the wealth of the Shift Age. As land created wealth in the Agricultural Age, control of production created wealth in the Industrial Age, creating/inventing technology created wealth in the Information Age, IP will be the wealth creation of the Shift Age.
  • The IP market will become liquid and transaction oriented. IP is about to move to a much more open marketplace leaving the ‘vaults’ of companies and coming to open exchanges.
  • The IP market goes global. Nation states and boundaries will mean less every year. This will lead to a globalization of IP with emphasis on ‘speed to a global market’.
  • In the post-digital world giving away IP will help create value for that IP. A blogger “gives away” IP and ends up with a book deal or speaking engagements. A band gives away free songs to promote an “album” that they sell direct to fans.
  • IP will increasingly be valued by “influence” more than “control” or exclusivity. In the Shift Age and the 21st century power will increasingly be measured more by influence than control.

Intellectual Property is and will be the way to create wealth in the Shift Age. What IP will you or your company create in the years ahead?



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