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Agile Publishing Model.

Futurist David Houle

Welcome to the future!  The future of humanity and the future of publishing.

I am very excited about my new book Entering the Shift Age and the new model of publishing Sourcebooks has created, the Agile Publishing Model (APM). The APM is an innovative platform that allows authors to make their content available faster and in a more flexible format. For example, to suit your needs and interests as readers, Sourcebooks offers a variety of ways to purchase the content of Entering the Shift Age, either in individual parts (“mini eBooks”) or as a whole. (Check out “How to Purchase: The Agile Way”.) You can learn more about the APM by watching the video below.

This is part of the future of publishing. Now let’s turn toward our own future, the future of humanity.

We now live in the Shift Age, a time of transformation that will be regarded by future historians as one of the most significant periods in human history. The Shift Age is one of those inflection points or times when much of humanity will change how we live, how we think, how we interact with each other and what we do.


Download Entering the Shift AgeClick here to download the complete .pdf of Part Four of Entering the Shift Age.

 

Modern humanity, has been around for approximately 150,000 years. During this time there have been four ages. Each age has had its primary form of wealth creation.

AGE

CENTER OF WEALTH CREATION

Agricultural Age : Land
Industrial Age : Production
Information Age : Technology
Shift Age : Intellectual Property

It must be noted that of course all forms of wealth creation listed about are present in the Shift Age. It is just that in this new age the value of Intellectual Property will be ascendant.

IP in the Information Age

Intellectual property includes patents, trademarks, copyrights, trade secrets and all forms of human expression in content. Another simple way to think of IP is all non-tangible or physical assets. Recognition of the value created by intellectual property, particularly in business truly started to lift off in the Information Age. It took off to such an extent that it changed the fundamental notion of how companies are valued. In 1975, at the very beginning of the Information Age, 16.8 percent of the market capitalization of the S&P 500 was attributed to intangible or non-physical assets. By 1995 that number had grown to 68.4 percent. In 2005 just before the start of the Shift Age it was up to 79.7 percent. The fundamental transformation of our business economy is now complete as intangibles remain steady at around 80% of corporate value. As my friend Jim Malackowski describes it, we have now completed an “intellectual revolution” no less significant than the industrial revolution more than 100 years before.

 



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