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Agile Publishing Model.

Futurist David Houle

Welcome to the future!  The future of humanity and the future of publishing.

I am very excited about my new book Entering the Shift Age and the new model of publishing Sourcebooks has created, the Agile Publishing Model (APM). The APM is an innovative platform that allows authors to make their content available faster and in a more flexible format. For example, to suit your needs and interests as readers, Sourcebooks offers a variety of ways to purchase the content of Entering the Shift Age, either in individual parts (“mini eBooks”) or as a whole. (Check out “How to Purchase: The Agile Way”.) You can learn more about the APM by watching the video below.

This is part of the future of publishing. Now let’s turn toward our own future, the future of humanity.

We now live in the Shift Age, a time of transformation that will be regarded by future historians as one of the most significant periods in human history. The Shift Age is one of those inflection points or times when much of humanity will change how we live, how we think, how we interact with each other and what we do.


It must be noted that the simple acquisition of a baccalaureate, masters or PhD degree is no guarantee that there will fully actualized employment. The reorganizational global recession of 2007-2012 clearly has shown that degrees in and of themselves are no guarantee of employment. This leads to the reevaluation and transformation that will occur in higher education during the Shift Age. However, during the Shift Age women are and will partake of higher education in greater numbers than men in the developed countries of the world. Again, this is a direction. Ascendency is occurring through time.

There has been much analysis and studies done to answer the sociological question as to why this has happened. That interests me less than the fact that it is. If there is a general reason it may well be simply that the thrust of women’s equality that was launched at the beginning of the Information Age is so strong that it trumps the long held cultural acceptance men have always had that college was an option. For women it is a stronger necessity in society today.


In the last chapter we looked at the Millennial and Digital Native Generations, the Shift Age generations.. Now let’s look at how these generations will play a critical role in this ascendency of women.

The Millennial Generation, particularly those born after 1991 are noticeably less tied to the traditional ideas of gender roles in society than their parents. Partially, this is because this generation has a much more tribal and collective approach to all that they do. The Boomers grew up going out on dates or double dates. Growing up, the Millennials asked their parents to drive a “group of us” to the mall. Hundreds of Boomer and GenX parents in audiences around the world have spoken to me of this generational difference in dating. They grew up socializing in groups not pairs. They grew up in a world where women were expected to have equality with men, an expectation and reality that is relatively commonly accepted by both genders.

The Millennial Generation will move into the workplace and all other areas of society with many fewer of the gender stereotypes held by those before them. Those before them had to adapt to the new gender realities. This leadership generation of the Shift Age is much more of a clean slate in that regard. There will not be the issues around what male and female roles are to the degree that existed in the Boomer and GenX generations.

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