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Agile Publishing Model.

Futurist David Houle

Welcome to the future!  The future of humanity and the future of publishing.

I am very excited about my new book Entering the Shift Age and the new model of publishing Sourcebooks has created, the Agile Publishing Model (APM). The APM is an innovative platform that allows authors to make their content available faster and in a more flexible format. For example, to suit your needs and interests as readers, Sourcebooks offers a variety of ways to purchase the content of Entering the Shift Age, either in individual parts (“mini eBooks”) or as a whole. (Check out “How to Purchase: The Agile Way”.) You can learn more about the APM by watching the video below.

This is part of the future of publishing. Now let’s turn toward our own future, the future of humanity.

We now live in the Shift Age, a time of transformation that will be regarded by future historians as one of the most significant periods in human history. The Shift Age is one of those inflection points or times when much of humanity will change how we live, how we think, how we interact with each other and what we do.


 

AUGMENTED REALITY

In the next ten years, Augmented Reality will become a game changer in many areas of of our lives. It is a new level of reality. If you are unfamiliar with the concept of “augmented reality”, here is the current dictionary definition:

aug•men•ted re•al•i•ty

a realistic simulation of an environment, including three-dimensional graphics, by a computer system using interactive software and hardware
-Merriam-Webster Online Dictionary

This is like defining a computer in the 1960s as a high-speed computation machine; it provides no insight into the unfathomable potential that inherently exists in this new technology.

In 2012 augmented reality is just beginning to enter our lives, but in ways that point to what it will can become. Early manifestations are:

  • apps on phones that will allow you to point the camera at a bus stop and see the entire routes of the buses that stop there
  • apps on phones that will allow you to point your phone at a restaurant and read reviews posted on-line
  • apps on phones that will provide detail information about the building, museum or landmark as you look at them through your phone.
  • Glasses that you wear that provide data about what you are looking at. The reality that is in front of you is enhanced with live, streaming data know about whatever it is that you are looking at.

In other words, augmented reality is taking what we see in physical reality and adding in all the known information from the screen reality to it. In essence, it is a merging of these two realities in real time wherever we are.

 



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