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Agile Publishing Model.

Futurist David Houle

Welcome to the future!  The future of humanity and the future of publishing.

I am very excited about my new book Entering the Shift Age and the new model of publishing Sourcebooks has created, the Agile Publishing Model (APM). The APM is an innovative platform that allows authors to make their content available faster and in a more flexible format. For example, to suit your needs and interests as readers, Sourcebooks offers a variety of ways to purchase the content of Entering the Shift Age, either in individual parts (“mini eBooks”) or as a whole. (Check out “How to Purchase: The Agile Way”.) You can learn more about the APM by watching the video below.

This is part of the future of publishing. Now let’s turn toward our own future, the future of humanity.

We now live in the Shift Age, a time of transformation that will be regarded by future historians as one of the most significant periods in human history. The Shift Age is one of those inflection points or times when much of humanity will change how we live, how we think, how we interact with each other and what we do.


That is why, for years, I have called them the Bridge Generation—they bridge, particularly in the developed countries of the world, the end of the Industrial Age into the beginning of the Shift Age. In all areas of society, they are the bridge to the second half of the 20th Century. They also therefore hold the greatest amount of legacy thinking which, as discussed in Part Three, is now falling away at an almost incomprehensible rate.
Of course the problem with Boomers having so much legacy thought in their minds is that it has always been about them. They have been the pig in the python in terms of shaping social thought. That is why, as many of you must have experienced if you are a Boomer or a Millennial, the workplace has become a battleground between these two generations. Boomers think about how they “came up” or became successful and don’t realize how different the Millennials are. The Millennials, in addition to feeling misunderstood, hold resentment for the conditions created by the Boomers. For example, the Millennials had nothing to do with the global reorganizational recession of 2007–2010. It was largely a Baby Boomer collapse. A college graduate with a fresh diploma from the classes of 2008–2010 graduates into the worst economic mess in seventy-five years and sees it as a doing of the Baby Boom Generation.

The GenX Generation is sandwiched between the Boomers and the Millennials. In the workplace, they spend much of their time translating the Millennials to the Boomers and trying to get the Millennials to not completely dismiss all Boomer thinking as legacy and out of date.

GenX is the generation the spotlight missed. One of the GenX experiences, however, is that, in 2012 and for the next decade, they will be the largest group of parents of K–12 students, all of whom are Digital Natives. This gives GenX a personal insight into this incredible new developing consciousness and rewiring of the brain that the Digital Natives represent.


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