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Agile Publishing Model.

Futurist David Houle

Welcome to the future!  The future of humanity and the future of publishing.

I am very excited about my new book Entering the Shift Age and the new model of publishing Sourcebooks has created, the Agile Publishing Model (APM). The APM is an innovative platform that allows authors to make their content available faster and in a more flexible format. For example, to suit your needs and interests as readers, Sourcebooks offers a variety of ways to purchase the content of Entering the Shift Age, either in individual parts (“mini eBooks”) or as a whole. (Check out “How to Purchase: The Agile Way”.) You can learn more about the APM by watching the video below.

This is part of the future of publishing. Now let’s turn toward our own future, the future of humanity.

We now live in the Shift Age, a time of transformation that will be regarded by future historians as one of the most significant periods in human history. The Shift Age is one of those inflection points or times when much of humanity will change how we live, how we think, how we interact with each other and what we do.


Download Entering the Shift AgeClick here to download the complete .pdf of Part Four of Entering the Shift Age.


The Shift Age is a time of great generational transfer of power, influence, and authority. It is perhaps the greatest generational transfer at the greatest speed in human history.

Looking at history and looking at the world through the lens of generations can, just like any lens or filter, be limiting in its scope. Generalities prevail, values are assigned, and tens of millions of people are grouped together despite the full spectrum of individuality and uniqueness that we represent. That said, viewing the world through the lens of generations is helpful in assessing where we have been and where the changes in the world will trend. And there are two distinct generations that are and will be in ascendency in the Shift Age: the Millennials and the Digital Natives. Understanding these generations is crucial to succeeding in the Shift Age.

Loosely defined, the Millennials are people who, as of 2012, are in their twenties and have come of age in this new Millennium. There are two loose subsets of this group, as we will discuss shortly.

The Digital Natives are those young people who, as of 2012, are 15 and younger. The name “Digital Natives” is due to the reality that they are the first generation born into the new digital landscape.
As you can see, we’re defining these generations in relation to their experience with the digital world. The Millennials were largely introduced as adolescents. Digital Natives entered the digital landscape as children. Everyone else is what we refer to as a “digital immigrant.”

Anyone reading these words over the age of 30 in 2012 is unquestionably a digital immigrant. These adults have been introduced to the latest technology, devices, apps, and social media as adults. Digital immigrants are largely comprised of the Baby Boomer and GenX generations.

Baby Boomers were born between 1946 and 1964. If you accept the approximate start of the Information Age to be in the mid-1970s, then the Baby Boom is the first generation in history whose lifespan has been touched by three ages. They were born in the Industrial Age, spent most of their adult lives in the Information Age, and they have now entered the Shift Age. Prior to the Information Age, there never really was a generation that was not contained by a single age, which is why the Boomers are so unique.


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