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Agile Publishing Model.

Futurist David Houle

Welcome to the future!  The future of humanity and the future of publishing.

I am very excited about my new book Entering the Shift Age and the new model of publishing Sourcebooks has created, the Agile Publishing Model (APM). The APM is an innovative platform that allows authors to make their content available faster and in a more flexible format. For example, to suit your needs and interests as readers, Sourcebooks offers a variety of ways to purchase the content of Entering the Shift Age, either in individual parts (“mini eBooks”) or as a whole. (Check out “How to Purchase: The Agile Way”.) You can learn more about the APM by watching the video below.

This is part of the future of publishing. Now let’s turn toward our own future, the future of humanity.

We now live in the Shift Age, a time of transformation that will be regarded by future historians as one of the most significant periods in human history. The Shift Age is one of those inflection points or times when much of humanity will change how we live, how we think, how we interact with each other and what we do.


  • How do we retrofit the internal combustion engine infrastructure for the coming new forms of transportation?
  • How do we take relic constructions such as big box stores, outdated shopping centers, and empty or redundant strip malls and retrofit them for the future?
  • How do we take the existing vast energy-wasteful real estate construction that was built before energy became expensive and climate change became real and retrofit it to reflect the realities of the Earth Century?
  • How do we retrofit huge factories and shipyards that have lost all semblance of economic viability?
  • How do we retrofit old, inefficient, and crumbling transportation, energy, and communications grids?
  • How do we rethink our land use to more intelligently integrate humanity, with all its needs, with the planet and its finiteness?
  • How do we do all of this when the developed countries of the world are living in a fiscally restrained social and political environment that is a hangover from the last century?
  • These are all difficult questions. And this is compounded by the fact that we have exhausted much of our financial resources and political will creating what we now need to change.

I do not have the political or economic answers to these questions. I do know that in the Shift Age answering the larger question of how to successfully retrofit the 20th Century is critical. The first step is to realize this reality and to hold this concept in mind. As ever more of us understand this retrofitting need, the answers will start to bubble up and a rapidly growing percentage of humanity can start to coalesce around the prioritizations needed to succeed.

The good news is that the legacy thinking of the past century is falling away in the Transformation Decade. The filters of acceptance of 20th Century "reality" are falling away as ever more people see that much is broken, the direction is wrong, and thinking must change. The screen reality is leading us away from the patterns and behavior of the primarily physical reality of the past. Cracks are clear, out of date institutions are failing, and the new generations are coming into society with profoundly different ways of thinking and interacting than the generations responsible for what needs to be changed.


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